Secrets of the Superbrands

As I was looking for a new TV show to watch, I stumbled across a BBC produced show called "Secrets of the Superbrands" and I was intrigued. After reading No Logo last semester, I am more aware of the branded nature of our culture and whether it is good or not, it is an interesting phenomenon. The episode I watched was about the fashion industry and looking at how people will pay a premium to have the brand name on the product.

Note: This is only the first segment in a much longer show, rest of the videos are available on Youtube